Sunday, February 16, 2020

Hopitality Companies Research Project Paper Example | Topics and Well Written Essays - 1500 words

Hopitality Companies Project - Research Paper Example It is not intended to be a vacation destination, but rather a clean and comfy place to rest before moving on with the journey. It is headquartered in Columbus, Ohio. Best Western International offers franchise rights to independent owners, therefore all Best Western hotels are independently owned. Other than any assets that are corporately-owned, this hotel administration acts as the team that handles marketing promotions and makes sure that the brand image is being sent consistently through the licensing efforts. Red Roof Inn has just over 325 locations across the country that are owned by the parent company. Best Western offers many different promotions aimed toward their target markets: the business traveler and the low-resource buyer. During a particular period, the buyer can stay twice and receive a $50 gift card (bestwestern.com, 2010). There is another promotion that involves completing a voting survey to win one million rewards points for Best Western. These promotions show how they have cost in mind and trying to build loyalty in mid-priced target segments. Red Roof Inn has the RediCard which is another type of promotion offering reward points for multiple stays at the chain (redroof.com, 2010). This promotion is aimed at the budget-minded traveler by offering more incentives to get them to remain loyal to Red Roof. There are many smaller, inexpensive hotels and motels that compete with Red Roof therefore they need to remain focused on cost and efficiency. Both Best Western and Red Roof have locations in Miami. Red Roof has a hotel at the Miami Airport with a nice exterior. Best Western has a facility known as the Floridian as well as another location at the Miami Airport. Best Western is located in over 30 different countries, including Belgium, Croatia, Ireland, New Zealand and India (bestwestern.com, 2010). This chain has a very large international presence which would

Sunday, February 2, 2020

The benefits of technology in giving presentations Essay

The benefits of technology in giving presentations - Essay Example Nowhere has the development of technology had a greater impact than in the domain of communication. In the world of academia and business, the usage of proprietary software like Microsoft PowerPoint, Word, Excel and Outlook have become quite common. The PowerPoint software in particular is a potent tool in giving presentations. Students use it to present their seminars; lecturers and professors use it to impart knowledge to their students; and business executives use it to convey ideas to their team members. In this sense, one could say that the use of technology in the world of colleges and business corporations has become quite pervasive. There are some decisive advantages in using tools such as PowerPoint over conventional chalk and black board. A PowerPoint presentation can be prepared beforehand whereas someone using white chalk on black board has to write down during the lecture. Moreover, using chalk can be cumbersome and clumsy compared to using PowerPoint. For example, the latter gives the user flexibility with respect to choice of template, font size, audio-visual options, color schemes, editing facilities, etc, which are not available in conventional methods used to give presentations. An allied tool that is used alongside PowerPoint is the overhead projector. Basically, the projector helps to magnify and display the content written in the PowerPoint slide onto a large white screen. The projector also allows the presenter to use light beam as a pointing tool. Moreover, the light shed by the projector on to the screen is quite bright, making it easier for the audience to focus on the lecture. The other striking aspect of technologically powered tools such as PowerPoint is provisions made by them for customizing the content. Instead of restricting the content creator with rigid templates and formats, these tools provide a range of customizing options that can be utilized to tailor the presentation to specific needs. While the overhead